01
The Activity Trap is killing your reply rates.
Why pushing more volume is making your numbers worse — not better.
A 2026 Industry Report / Free
61% of SDR teams will miss quota in 2026. Here are the 9 hidden reasons why.
A data-backed look at what's broken inside the modern SDR engine — and what the top 10% are doing differently.
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16 pages
Forwardable PDF
12 min
Read time
2,400+
Sales leaders
MS
Written by Marc Snegg, CEO @ Ground Game
Delivered 700% ROI in month one for Series B SaaS clients.
Trusted by leading companies
What's inside the report
Nine reasons your pipeline isn't your team's fault.
03
The U.S. SDR ramp-time math has stopped working.
The $21K of pre-productive cost hiding inside every new hire.
09
U.S. SDR economics have crossed a line.
The structural reason underneath every other reason — and the only fix that compounds.
Plus six more — including the data decay problem, the qualification gap, and what the top 10% are doing differently.
Send Me The Free Report →The numbers that matter
5 numbers every sales leader should sit with.
61.3%
of SDR teams are below 70% quota attainment
Is your team in the 61.3%?
5.1%
cold email reply rates (down from 7% in 12 months)
When did you last benchmark yours?
43%
of SDRs say bad data is their #1 problem
What's your data hygiene cost?
120+
sales emails per week to the average B2B decision-maker
How are you cutting through?
18%
of daily SDR activity leads to a real conversation
What's your conversation rate?
Sources: Bridge Group, Lead411, Prospeo, Gartner, Insia (2026)
About the author
Marc Snegg
CEO, Ground Game
Written by Marc Snegg, CEO of Ground Game.
Marc has built and scaled SDR teams for B2B sales organizations across SaaS, fintech, and tech-enabled services. Ground Game's nearshore SDR model has delivered 700% ROI in month one for Series B SaaS clients, 50% reductions in fully-loaded SDR cost, and doubled call volume in 30 days for growth-stage fintechs.
This report is the same diagnostic framework Marc walks every prospective client through — distilled into a 12-minute read you can forward to your CFO.
"If your SDR team is missing quota, the problem is almost never effort. It's the system underneath the effort. This report is about that system."
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16 pages.
12-minute read.
Zero pitch.
The same nine reasons we walk every Fortune 1000 sales leader through. Forwardable. Quotable. Free.
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